HELLO GORGEOUS! TWO WEEKEND PACKAGES!

If you happen to be in the vicinity of Henri Bendel in New York City this weekend (Fifth Avenue between 55th and 56th Streets), check out my writer-friend Rachel Weingarten’s book display, the book being her new book, Hello Gorgeous!. Get this: This Wonder Woman of Sublimely Classy Marketing has taken over a window at Henri Bendel’s to showcase the tome, a history of mid-century beauty products (the 1940s through the 1960s). Rachel is simply a genius at this sort of thing. And I do not use that word often.

Of course there’s a travel-sweeps connection in all this: A chance to win one of two Hello Gorgeous! Weekends: 1.) a weekend at Flatotel, (valid through September 5, 2006) in New York, New York, continental breakfast daily at MODA (the hotel’s chic restaurant), personal shopper at Bendels, dinner for two at Zarela and spa services at Oasis Day Spa or 2.) a weekend at Regent South Beach, in you-know-where, with continental breakfast daily and in-room spa services.

The catch is you have to enter in person. The sweeps runs through Monday, so do not delay. It does not include air (I only note this because most of the sweeps I write about here do). But who cares! As I have written before, I very much like the idea of having the freedom to travel on my own around a happily won package. (Alas, I will not be in New York this weekend. I'm posting this as a public service announcement.)

I cannot wait to get this book. It’s so neat when someone who know, or even kind of know, finds success in their passion. (I’ve never met Rachel in person, but we used to participate in the same online writer’s forum, Freelance Succcess, and we did speak on the phone once.) Thanks to AOL Book Maven Bethanne Patrick for her post on this clever promotion for a what can only be a terrific book.

P.S. For readers of the last post: I still care about the environment.